It pains me to write this post because I consider myself a funny guy.1 I inherited a great sense of humor from my dad, and I have never passed up an opportunity to make a pun. I love to make people laugh. And If quoting the Simpsons were an Olympic sport, I would have won several …
Fire up your word processor. Open a blank document. Press Shift-7. Do you see a little squiggly symbol that looks like a squashed g-clef? That’s called the ampersand, and it means “and.” An ampersand is a lot like a tuxedo. It’s quite fancy. In some places, it’s a requirement. But you wouldn’t wear a tuxedo …
At least once a day, a stranger approaches me in the street and says, “You look like an English major! Help me capitalize this title, headline, or section heading now!” I’m exaggerating, of course, but this topic comes up a lot. And the answer is rarely as difficult as you think. First, find out if …
When it comes to B2B writing, your readers are busy people bombarded by information. Put yourself in their shoes. Do you think they have the time and energy to curl up with a long treatise or academic paper? Or would they prefer something concise and helpful? If you answered “long treatise or academic paper,” thanks …
B2B Readers are Busy. Here’s How to Write for Them Read More »
Mystery novelists often advise young writers to determine the ending of their books — the whodunnit part — and then develop the story backward from that point. That way, the reader has to keep guessing till the very last page, but the author knows exactly how the plot needs to progress. This advice also works for content …
