Hello there.
I’m David. I’m a human first, and a marketer second.

It’s not just about making a sale, making headlines, or making the grade.
It’s about making a difference.
If I’ve said it once …
Here are three of my marketing mantras. If you’ve worked with me, you’ve heard me say these things. Repeatedly.
Benefits over features
Focus on solutions, not products.
People hate homework
Make information easy to find and understand.
Be Obi-Wan, not Luke
Be the hero-maker, not the hero.
So, I’ve been thinking …
Check out my latest blog posts.
I’m Not Sold on ChatGPT—but Here’s How I’m Using It Anyway
ChatGPT and me: A beautiful friendship or a bumpy ride?
A Fit of Range
If you want people to get the point, you need logical start and end points.
My Out at Office Message
I didn’t have an LGBTQ role model at work, so I strived to become one.