Hello there.

I’m David. I’m a human first, and a marketer second.

Man sitting in front of a found art sculpture.

It’s not just about making a sale, making headlines, or making the grade.

It’s about making a difference.

If I’ve said it once …

Here are three of my marketing mantras. If you’ve worked with me, you’ve heard me say these things. Repeatedly.

Benefits over features

Focus on solutions, not products.

People hate homework

Make information easy to find and understand.

Be Obi-Wan, not Luke

Be the hero-maker, not the hero.

So, I’ve been thinking …

Check out my latest blog posts.

Let’s connect.

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