Hello there.

I’m David. I’m a human first, and a marketer second.

Man sitting in front of a found art sculpture.

It’s not just about making a sale, making headlines, or making the grade.

It’s about making a difference.

About Me

If I’ve said it once …

Here are three of my marketing mantras. If you’ve worked with me, you’ve heard me say these things. Repeatedly.

Benefits over features

Focus on solutions, not products.

People hate homework

Make information easy to find and understand.

Be Obi-Wan, not Luke

Be the hero-maker, not the hero.

My ears are burning.

A few words from people who know me professionally:

I was particularly impressed by Dave’s ability to partner with a large number of key leaders within the business, juggling the many requests and expectations put upon him.

Kirsten Robinette, WilsonHCG

I especially appreciated the positivity and humor he’d bring to every interaction, even when working under tight deadlines.

Greg Eiselt, IncQuery

So, I’ve been thinking …

Check out my latest blog posts.

A black-and-white drawing of two men and one women using laptops. This image was generated by AI.

I’m Not Sold on ChatGPT—but Here’s How I’m Using It Anyway

ChatGPT and me: A beautiful friendship or a bumpy ride?

A Fit of Range

If you want people to get the point, you need logical start and end points.

My Out at Office Message

I didn’t have an LGBTQ role model at work, so I strived to become one.

all Posts

Let’s connect.

Contact Me