Hello, I’m David.

Marketer by trade. Human by default. I think a lot about how we say things.

If I’ve said it once …

… I’ve said it a thousand times. Here are my marketing mantras.

Benefits over features

Focus on solutions, not products.

People hate homework

Make information easy to find and understand.

Be Obi-Wan, not Luke

Be the hero-maker, not the hero.

Speak to Mrs. Katz

Write for people, not personas.

Check out my latest blog posts.

Approaching life with hope, joy, and rhinestones.

When you get the small details right, your big message lands better.

Write for a person, not a persona.