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The Associate’s Guide to Surveys
While IncQuery makes it easy for professionals to create sophisticated surveys, people without much experience with survey research can find the process intimidating. This comprehensive guide walks people through all the steps needed to create a high-quality survey so they can approach each project with confidence.
This guide discusses:
- Creating research objectives, respondent profiles, and quotas
- Improving data quality by screening respondents and reducing survey fatigue
- Designing survey paths
- Choosing appropriate question types
- Tailoring surveys to specific use cases
- Going live with soft and full launches
Note: This is gated content. You will be asked to submit contact information to download the guide.
Enhancing Investment Strategies With Survey-Based Research
Investment firms rely on data to make informed and timely decisions. However, many eschew performing surveys, fearing they will be costly, require much effort, and not provide useful information.
This guide helps explain the value of surveys and how they can be deployed effectively. The topics include:
- The benefits of proprietary, quantifiable, and objective data
- When to incorporate surveys in the deal pipeline
- How to avoid common pitfalls that can derail survey-based research
Note: This is gated content. You will be asked to submit contact information to download the guide.