A Fit of Range
If you want people to get the point, you need logical start and end points.
Using Humor Wisely in Business Writing
Funniness is fickle.
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No More Capital Confusion
At least once a day, a stranger approaches me in the street and says, “You look like an English major!
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B2B Readers Are Busy. Here’s How to Write for Them.
When it comes to B2B writing, your readers are busy people bombarded by information. Put yourself in their shoes. Do
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For Great Content, Start at the End
Mystery novelists often advise young writers to determine the ending of their books — the whodunnit part — and then develop the
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