I’m not a big fan of the term “best practices.” The basic concept behind a best practice is admirable: Learn what works well for others and adapt it for your organization. But when people start proposing all kinds of ideas and calling them best practices, my Spidey-Sense tingles. When you hear the term “best practice” […]
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Mystery novelists often advise young writers to determine the ending of their books — the whodunnit part — and then develop the story backward from that point. That way, the reader has to keep guessing till the very last page, but the author knows exactly how the plot needs to progress. This advice also works for content
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Benefits will always beat out features, but not all benefits are created equal. A benefit that can be confused for a feature isn’t a true benefit at all. And benefits that don’t set your product or service apart from what competitors are offering might leave your potential customers scratching their heads in confusion. The new
