Writing That Works

Why red ink is a red flag for readers.

What comma flips taught me about the small things.

If you want people to get the point, you need logical start and end points.

Funniness is fickle.

Some tips on when to use ampersands and when to write out “and.”

At least once a day, a stranger approaches me in the street and says, “You look like an English major!

When it comes to B2B writing, your readers are busy people bombarded by information. Put yourself in their shoes. Do