Hello there.
I’m David. I’m a human first, and a marketer second.

It’s not just about making a sale, making headlines, or making the grade.
It’s about making a difference.
If I’ve said it once …
Here are three of my marketing mantras. If you’ve worked with me, you’ve heard me say these things. Repeatedly.
Benefits over features
Focus on solutions, not products.
People hate homework
Make information easy to find and understand.
Be Obi-Wan, not Luke
Be the hero-maker, not the hero.
My ears are burning.
A few words from people who know me professionally:
I was particularly impressed by Dave’s ability to partner with a large number of key leaders within the business, juggling the many requests and expectations put upon him.
Kirsten Robinette, WilsonHCG
I especially appreciated the positivity and humor he’d bring to every interaction, even when working under tight deadlines.
Greg Eiselt, IncQuery
So, I’ve been thinking …
Check out my latest blog posts.
I’m Not Sold on ChatGPT—but Here’s How I’m Using It Anyway
ChatGPT and me: A beautiful friendship or a bumpy ride?
A Fit of Range
If you want people to get the point, you need logical start and end points.
My Out at Office Message
I didn’t have an LGBTQ role model at work, so I strived to become one.