Hello, I’m David.

Marketer by trade. Human by default. I think a lot about how we say things and why that matters.

It’s not just about making a name, a mark, or a sale.

It’s about making a difference.

… I’ve said it a thousand times. Here are my marketing mantras.

Benefits over features

Focus on solutions, not products.

People hate homework

Make information easy to find and understand.

Be Obi-Wan, not Luke

Be the hero-maker, not the hero.

Consider Mrs. Katz

Check out my latest blog posts.

Write for a person, not a persona.

ChatGPT and me: A beautiful friendship or a bumpy ride?

If you want people to get the point, you need logical start and end points.